CiCi's Pizza Partners with Birchwood Resultants to Upgrade Site Model
Partnership to fuel pizza chain's growth momentum.

COPPELL, TX, November 29, 2011 /24-7PressRelease/ -- CiCi's Pizza, home of the custom pizza buffet, announces a new partnership with Birchwood Resultants, a strategic site modeling company, as part of its "Build the Brand" growth strategy to add another 500 restaurants in the next eight to 10 years.

Arlington, Texas-based Birchwood Resultants has already begun developing CiCi's new site model after conducting more than 22,000 guest surveys at 98 restaurants in 26 states, as well as site surveys to assess signage, co-tenants, site visibility and traffic patterns. The site model will also include competitive analysis and recessionary metrics. The model is in development now for full launch in January 2012.

"CiCi's partnered with Birchwood Resultants to maximize our growth potential with a robust and easily updated site model that will help current and future CiCi's franchise partners succeed," said CiCi's Pizza Chief Development Officer Bill Spae. "Our 'Build the Brand' growth strategy touches everything we do at CiCi's, and our work with Birchwood Resultants is another important step forward."

In addition, the new site model will provide a research-driven basis for CiCi's enhanced field and digital marketing initiatives.

"CiCi's has made impressive improvements throughout its system to position the company as the preeminent leader in the pizza buffet market," said Birchwood Resultants Managing Partner Bill McClave. "Birchwood Resultants will marry its best-in-class real estate modeling with CiCi's best-in-class brand positioning and franchise support systems to build true competitive advantages for each and every CiCi's franchise partner."

Birchwood Resultants, established in 1999, focuses exclusively on working with restaurant industry leaders and performing results-based marketing. The company has worked with Sonic, Dunkin Donuts, Popeye's, Pinkberry and Red Robin, among others.

Press Release Contact Information:

Loren Rutledge
CiCi's Pizza
Public Relations
1080 W. Bethel Rd
Coppell, Texas
United States 75019
Voice: 2143797000
Website: Visit Our Website